A sea of customers

Youtube is currently the second largest search engine, second only to Google itself. There are over 1 billion hours of video watched on youtube daily. This is a huge audience of viewers and potential prospects to tap into. In fact, viewers have stated that they are twice as likely to make a purchase for something they viewed on youtube.

Instream Ads

These are the ads that play either before, during or after a video and the person watching the video can skip it after 5 seconds.

Discovery Ads

These show up when someone does a search for a specific topic. They consist of both text and video and they come up in the search results.

Bumper Ads

These are six seconds long and also show either before, during or after the video. Unlike instream ads, these can’t be skipped and the viewer has to wait for the video to finish to watch the main video they were watching to begin with.

Outstream Ads

These are the videos that you see on what are called publisher sites, basically the millions of web pages and apps around the world. These are silent by default but the viewer can click on them to unmute them and watch the video.

The options for video targeting are numerous. You can display your campaigns in a variety of places when creating video ads. With video campaigns you get the same targeting controls that you do with display campaigns. You can choose who you target in your audience, you can choose to target a specific location (geography), interests, topics, keyword, the device the person is using and many other options.

Your interest targeting can be broad or incredibly specific. You can target race car fans or select racing fans who are also football fans.

It's not just Youtube!

You can have your ads show up throughout the millions of publisher sites as well - you’re not just limited to YouTube. These are the videos you see when you’re on a website and somewhere on the page the video displays, either on the top banner or in the middle of the content somewhere on the screen.

Ad Costs!

The interesting thing is the keywords on YouTube can be cheaper than those for Google Search and these keywords often have a higher click through rate than for search. You can keep on top of the cost of the ads and the results they are achieving through either Google analytics, or simply through YouTubes own analytics dashboard. The great thing about the YouTube dashboard is that it has been completely updated to be more in line with Google Analytics.

Analytic Insights!

The interesting thing is the keywords on YouTube can be cheaper than those for Google Search and these keywords often have a higher click through rate than for search. You can keep on top of the cost of the ads and the results they are achieving through either Google analytics, or simply through YouTubes own analytics dashboard. The great thing about the YouTube dashboard is that it has been completely updated to be more in line with Google Analytics.