Optimization!

Tuning the engine!

Think of it as building out a car engine. Once you have it together and start it, you now want to tune the engine, make sure to check the oil levels on a regular basis, check the timing, etc. A PPC audit checks to make sure your advertising campaigns are getting the best possible results at the lowest cost and conversion rates. In time, your PPC account will be purring like a fine tuned engine.

Word Magic

Targeting

Negatives

You must make sure the keywords you chose are converting and not only converting but converting at a cost where you’re making a profit.

You need to ensure that you have effective targeting set up - you must make sure that your ads are getting to the right target audience.

There are also times when your ad might be showing for keywords that are not applicable to your product or service. A PPC specialist applies these words to the negative keyword list - so you stop showing up for them.

The Path to Success

Right Words

For example, if you sell office chairs, you might be showing up in searches for free office chairs (and this can happen). If none of your offerings are free, you will want to circumvent this from happening.