Shopping Ads

Shopping ads allow you to display pictures of your products with a small amount of text. This shows up when a person has entered a search term that matches your product line. You simply create what is called a Google Merchant center feed and the information is pulled from this feed to display in the Google search as entered by your potential prospect. The Google Merchant center is a free platform, also known as Google for retail, where you can upload and manage pictures and descriptions of your products.

Merchant Center

Once the Merchant center is fully stocked you simply link it to your google ads account and create the shopping campaign. Another plus is that many of the ecommerce systems today have automated exports to the Google Merchant Center (Or you can also have all your photos and text in a google sheet and simply upload that to the Google Merchant Center).