PPC Advertising

Once you build your website and set out your product/service offerings you can start posting on social media, as well as submit and optimize the site to bring eventual traffic through search engines.

This can take time and patience… or you can jump start the process through paid search or PPC advertising. PPC means pay per click. This name refers to the fact that you only pay when someone clicks on your ad and is transferred to your landing page or website. Imagine a magazine ad that you only pay for when someone actually contacts you from seeing your ad, that would be nice, but it’s a reality with PPC advertising.

You're in Control!

You can set many different parameters that have to be met before you pay for that click. For example, your ad will only show if the cost Google is asking for the click will allow you to achieve a certain return on investment for the ad. Moreover, you can set a budget so your ad expenses are capped and don't cost you more than you want to pay over the period of a time such as a week or month. And you can select the time frame the ad will run for. If you only want the ad to run a few days you can set that as well. You can choose the demographics of the audience that sees your ad - no more wasted ad spend on eyeballs that don’t belong to your target market.

You can also select the interests of that specific audience. In fact, there are a litany of rules and scripts that can be run to ensure your campaign achieves the desired results you’re looking to accomplish.

Power of PPC

Sea of Search

For All intents and purposes

With Search Engine Optimization, which is still important, you can land on the first page of google many months down the road. With PPC you can land on the first page, at the top, within days.

The great thing about PPC is your ads show up for individuals who are actively searching for your products and services. There are over 2 trillion searches every year. This is a vast sea of potential clients that you can tap into.

The other principal at play here is the intent of the searcher. Consumers are inundated with numerous ads every day. But when a person is searching for your product or service, your ad no longer is viewed as an ad but a source of information. The intent is there - they are actively looking for you… yes, you!